Wine Blockchain

WINE Blockchain builds trust and transparency between the producer and the final consumer, by controlling the wine production chain from the origin of the grapes, through the transformation and into the bottle.

Cantina Volpone: a case study

Thanks to the partnership with Ernst&Young (EY), EZ Lab has developed the first case of blockchain registered wine, designed for Cantina Volpone‘s wine production (Puglia, Italy). This is the first bottle of Bianco Falanghina traced from the vineyard to the bottle.

GEOGRAPHICAL CONTEXT

All the info related to the geographical area of wine-making with a focus on the vineyard.

CULTIVATION

All the detailed info related to pesticides, fertilizers and the different phases of the growing process following a specified timeline.

WINE MAKING PROCESS

Production steps with a timeframe tag and the description of the process.

DISTRIBUTION AND SALE

Data related to the amount of the wine produced (in litres) and bottles spread in the distribution channels.

benefits

PROTECTION

product NOtarization and guarantee of authenticity with blockchain

FALSIFICATION

all THE information OF the geographical area of wine-making

CONTROL

every step of the wine-making process is tracked

TRUST

consumers learn more about the bottle of wine, increasing awareness and loyalty with the brand

THE MOBILE EXPERIENCE OF WINE BLOCKCHAIN

WINE Blockchain builds trust and transparency between the producer and the final consumer, by controlling the wine production chain from the origin of the grapes, through the transformation and into the bottle.

Cantina Volpone: a case study

Thanks to the partnership with Ernst&Young (EY), EZ Lab has developed the first case of blockchain registered wine, designed for Cantina Volpone‘s wine production (Puglia, Italy). This is the first bottle of Bianco Falanghina traced from the vineyard to the bottle.

VIRTUAL ZERO-MILE

The Wine Blockchain is the first exploration of a “Virtual Zero-Mile” product, enhancing the relationship between producer and consumer.

A smart tag placed on the bottle is the access key to a set of information and data that describe the wine and its production.

WINE MORE

Consumers can learn more about the final product, increasing awareness of what they are drinking and loyalty with the brand.

Every wine-making process is tracked and registered, so the final consumer can learn the whole transformation process from grapes to wine bottles.

bottle scanning

The digital label accessible through a “smart tag” (QR-Code or other), that lets consumer identify the wine and access the related information.

As soon as the scanner reads the smart tag, you land on page with the wine details.

wine information

The wine landing page provides several information, mainly regarding its wine-making process, but also on social media activities and promotion.

The consumer can get different kinds of information simply by scanning the bottle.